Belstaff Wins $42m Counterfeit CaseMonday, 2nd November 2015 at 11:29am
Vogue recently reported that iconic brand Belstaff is celebrating after being awarded more than $42 million in damages from a total of 676 offending websites, selling counterfeit imitations of its products.
Belstaff CEO, Gavin Haig, said, “E-commerce has been a major driver for the growth of our brand. However, alongside the clear benefits of venturing into the online retail market, we were aware of the potential negative impact from counterfeiters”, whilst adding, “we want to do everything in our power to protect our loyal customer base and our hard-earned, 91-year-old heritage.”
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