UK Shoppers Care About Authenticity

Saturday, 18th June 2022 at 6:12pm

As reported on the Just Style website, 78% of UK shoppers care about the authenticity of clothing and fashion items.

A research study also showed that 44% would feel reassured if they had the ability to easily check if a product is counterfeit with the manufacturer or producer.

“Being able to verify that a product is authentic is now important to 73% of consumers”, said Ken Sickles, chief product officer at Digimarc, who surveyed 2,000 UK consumers.

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